125 years of daring,
greatly.
A quarter-century past its centenary and Cadillac is still the name people reach for when they mean American ambition. That story deserves a piece of work as bold as the cars.
A quarter-century past its centenary and Cadillac is still the name people reach for when they mean American ambition. That story deserves a piece of work as bold as the cars.
A 125-year story told as film and built as a sculpture. Heritage translated into a present-tense global moment, from India to the world.
A 150-year archive made to feel present-tense. Proof we can carry enormous heritage weight without turning it into a museum piece.
The film that started it. Our first, made a decade ago, and the reason brands keep trusting us to hold the moments that matter.
An anniversary is the one moment a brand is given permission to talk about itself, and be listened to. Waste it on a logo and a montage and you don’t get another for a decade.
Cadillac put the electric self-starter in every car in 1912 and changed who could drive. A 125th should be told with that same conviction.
A round number buys attention that money usually can’t. It is the rare window to reintroduce the whole brand, not run another campaign. The work has to be worthy of the number.
We build a single creative idea and carry it across film, sculpture, anamorphic out of home, digital and social. One story, told at every scale, from a phone screen to Piccadilly Lights.
We run global experiential activations, so the moment doesn’t just play on screens, it happens in the room, in the city, in the markets that matter.
